(1) Corporate (2) Creative (3) Critic (4) Commercial (5) Catchy
Actually, one of the main goal of advertisers and advertising agencies is to create and produce a remarkable product image, among other advertising aims and objectives. here i will like to discuss how each of these aforementioned criteria is important to be considered in all the systematic stage of product imaging. in the quest of doing that, it is ideal to define product image itself in a lay man language. Product Image is an interchangeable term with Product Branding, which means any thing; symbol, name, design, or mark that distinguish a product or service amid its competitors; when any of this thing is sighted or heard it is easily and directly related to the product or service. In this case, product imaging and branding is an abstract concept, thus it is difficult to describe, tricky in developing but fruitful if effective. for the advertisers and corporate practitioners that aims developing an effective product image must include all of the these criteria (corporate, creative, critic, commercial and catchy). in developing a particular product image, it must be directed and monitored to meet all of the listed concepts.
(1) corporate: the design, symbols, or any concept it maybe must be corporate enough, being corporate means while looking or accessing the image it will defiantly addressed the product or service. a soap manufacturing company for instance, would not logically use an hammer or a spanner for their company logo. any design, image, word, address or slogan must correlate with either the users of the product or the the usage of the product itself.
(2) Creative: creativity in my own term, i say it what bring science and art together. creativity enliven science and make science more enticing. the science of attracting people with a particular concept must behest creativity. the creativity of developing a product image is the act of representation, or interpretation. it is well describe how advertisers used something distinct but related to a particular product to describe or represent the product and logically stands for it.
(3) Critic: before making the imaging or branding commercial advertisers must expose the work to different expertise to critique the work to make it professionally accepted. this is a normal doing in commercialization.
(4) Commercial: commercial is the act of making the imaging available to all. make it a personal property and exposed to all customers and audiences. for a product it must be placed in the product park, for service it can even be called the service as a whole.
(5) Catchy: this is the artistic part of the criteria, it has to be catchy, though corporate but catchy and interesting. this would be the handy work of the requested creativity.
