5Cs in creating an Effective Product Image

(1) Corporate  (2) Creative  (3) Critic (4) Commercial (5) Catchy

Actually, one of the main goal of advertisers and advertising agencies is to create and produce a remarkable product image, among other advertising aims and objectives. here i will like to discuss how each of these aforementioned criteria is important to be considered in all the systematic stage of product imaging. in the quest of doing that, it is ideal to define product image itself in a lay man language. Product Image is an interchangeable term with Product Branding, which means any thing; symbol, name, design, or mark that distinguish a product or service amid its competitors; when any of this thing is sighted or heard it is easily and directly related to the product or service. In this case, product imaging and branding is an abstract concept, thus it is difficult to describe, tricky in developing but fruitful if effective. for the advertisers and corporate practitioners that aims developing an effective product image must include all  of the these criteria (corporate, creative, critic, commercial and catchy). in developing a particular product image, it must be directed and monitored to meet all of the listed concepts.

(1) corporate: the design, symbols, or any concept it maybe must be corporate enough, being corporate means while looking or accessing the image it will defiantly addressed the product or service. a soap manufacturing company for instance, would not logically use an hammer or a spanner for their company logo. any design, image, word, address or slogan must correlate with either the users of the product or the the usage of the product itself.

(2) Creative: creativity in my own term, i say it what bring science and art together. creativity enliven science and make science more enticing. the science of attracting people with a particular concept must behest creativity. the creativity of developing a product image is the act of representation, or interpretation. it is well describe how advertisers used something distinct but related to a particular product to describe or represent the product and logically stands for it.

(3) Critic: before making the imaging or branding commercial advertisers must expose the work to different expertise to critique the work to make it professionally accepted. this is a normal doing in commercialization.

(4) Commercial: commercial is the act of making the imaging available to all. make it a personal property and exposed to all customers and audiences. for a product it must be placed in the product park, for service it can even be called the service as a whole.

(5) Catchy: this is the artistic part of the criteria, it has to be catchy, though corporate but catchy and interesting. this would be the handy work of the requested creativity.

Public Relations

Public relations is easily defined as the process of monitoring, managing and relating with organizational publics. Public Relations practitioners serve as an intermediary between the organization that they represent and all the organizations publics. This shows that public relations itself is a tool that help any kind of organization to relate with their publics, be it internal or external publics.  The responsibilities of  the public relations practitioners in the organization, is for both the organization and for the public’s of the organization that they deal with. Amongst their responsibilities is to distribute information that enable the organization publics to understand the organization policies.  

An effective public relations involve research and concern towards and for all stakeholders, optimum involvement and commitment, such as receiving information from the public relation practitioners, advising them on organization decision towards the institution and the public’s toward the organizations. They must be involved in managing their organization stakeholder attitudes and responses to organizational issues. They must also be involved in helping the organization to develop positive, possible, and profitable policies that is capable of capturing responsible attention to the organization and consistently evaluating the effectiveness of public relation activities.

Comprehensively, one will clearly understand that all the inclusive activities of the public relations or the public relation practitioners, it embraces all activities connected with ascertaining and influencing the opinion of a group of people, this shows that public relations is also a practice of organizational communication, because of the persuasive aspect of it.  I hope this beneficial enough ... 

What is Globalization?

Globalization is popularly used in every corner of the world today, but little of those use it know the exact meaning, some know the literary meaning and some use it for pragmatic usage. many public relations often affirm that globalization definition differs according to era, and according to it usage, but it could be asserted that globalization mainly stand for the togetherness of different publics, society across the world, which can be translated with a single word as social cohesion. Some public relations argued that globalization is often differentiated from what denotes it, with what does not, in this sense, people tends to separate the elements of globalization from the concept. This problem might be because of the cynical definition given to globalization by different sources, or by those employing globalization. it may also be because of  under-utilizing the concept or misunderstanding it totally. 

There is no difference between globalization and globalism. both clarify the purpose of a nation external affairs, by minding people outside their culture, religion, citizen, in all their activities, in an actual way of recognizing humanity and human environment or wellbeing and not for their personal reward or for a political interest.

One of the most clarifying definition of globalization is the argument that globalization eradicated the concept of territoriality and personal authority.  The introduction of globalization was purposely to shift authority from the state or a territory level to an higher general multinational authority level. This definition expose the operational benefit of globalization, the uniqueness of doing same thing in different end, territory, religion, and culture. 

Globalization  can be defined as a set of economical and political structures and processes that is derived from the changing character of ideologies, goods, products and assets that initiate the origin of international or global economy, this structure also defines the linkage between country to country's economy relationship and their effect on each other. It is by these structures that sates strengthen relationship between each other or destroy it, they establish concentration on some issues or crisis while ignore some, these are diplomatic or political connections that are known  as globalization.

In either ways, some claim that globalization cant be rightly define, and some said it is difficult to define. The reason to the arguments in the definition of globalization, might be, because of it different meaning, truly globalization means a lot.  But in a single or most popular conclusion on the definition of globalization, it can be simply defines as the coming together of different countries. through education, societal activity, economy, politics and so on, relating to themselves not to their nationality alone but as a member of the world in a whole.