Public Relations

Public relations is easily defined as the process of monitoring, managing and relating with organizational publics. Public Relations practitioners serve as an intermediary between the organization that they represent and all the organizations publics. This shows that public relations itself is a tool that help any kind of organization to relate with their publics, be it internal or external publics.  The responsibilities of  the public relations practitioners in the organization, is for both the organization and for the public’s of the organization that they deal with. Amongst their responsibilities is to distribute information that enable the organization publics to understand the organization policies.  

An effective public relations involve research and concern towards and for all stakeholders, optimum involvement and commitment, such as receiving information from the public relation practitioners, advising them on organization decision towards the institution and the public’s toward the organizations. They must be involved in managing their organization stakeholder attitudes and responses to organizational issues. They must also be involved in helping the organization to develop positive, possible, and profitable policies that is capable of capturing responsible attention to the organization and consistently evaluating the effectiveness of public relation activities.

Comprehensively, one will clearly understand that all the inclusive activities of the public relations or the public relation practitioners, it embraces all activities connected with ascertaining and influencing the opinion of a group of people, this shows that public relations is also a practice of organizational communication, because of the persuasive aspect of it.  I hope this beneficial enough ...