Cultural representation is a theoretical credence
to the socially constructed identity of any object, while language and media is
in many occasions the tool of that construction. Some analyst have noted that
the terrorist attack of the September 11, 2001 spark the viral conception of
“Islamphobia”, “Islamic Terrorism”, and “Muslim Fanatics” (Akbarzadeh and
Smith, 2005) while others believe that it has been a western historical
orientation, where Muslims are constructed and represented by the essentialist
as other, immature, and backward ethics. The later and the former are unanimous.
Deductively, the media has successfully represented Islam and the Muslims to
the world as fanatics, fundamentalist, terrorist, and orthodox (Dunn, 2001). Cultural
theorists believe that there is a strong nexus between the development of
society, culture and the media, hence media is an influential tool that enliven
social construction of identity; cultural representation. Interpretatively,
what people do, affect what media say, and vice versa. Precisely, Hall (1997)
regards media as a representational system with a potential capability of
constructing and transmitting cultural identity. Essentially with these theoretical
postulations it is rightful to deduct that Medias are societal mirror that
project a particular societal/cultural representation of a particular object. According to Hall (1997), media applicably
present and represent societal cultures, and the interpretation of media (TV
programmes, Photograph, Entertainment and Music) is a cultural function that is
bound to be unitary and unanimous. Corroboratively
with the Hall (1997) anthropological promulgation of language as a media and that
media function through and for representation of human culture. Consistently,
Mokhlis (2006) positively maintain that religion is an inseparable part of human
culture that inherently affect their lifestyle and use of information. Apparently,
religion is affectively capable of monitoring human emotional, cognitive and
psychological transactions, depending on their level of affection and
commitments.
Individual perception and believe are
characterized by several demographic factors, such as educational background,
social and cultural environments (Akbarzadeh and Smith, 2005). Meanwhile, Poole, (2002) behold that media is
an influential and powerful institution that opine the construction and
implementation of cultural knowledge. Additionally, media itself contribute
meaningfully to the societal source of information and knowledge, and its
reportage (media content) relay on the vulnerable editorial decisions, which
can indulge the framing of media content and sometimes availing the media content
for an unconventional usage. A very good example of such manipulation is the account
of the presently prevailing world media stereotyping of Islam and Muslims
(Akbarzadeh and Smith, 2005).
To some extent, theorists believe that
the conventional function of media surpass religious affiliations but still,
the daily output of the entire media today, can be conspicuously associated to
religiosity, thus it is arguable that religion and media are functionally
connected. In fact, it is historically believed that Media was initially spawned
purposefully for religious usage (Soukup, 2002). The “media output” as
according to Soukup, is what the essays of (Hoijer, 2011; and Sanson, et al.
2000) referred as the intrinsic nature of media responsibility to actively
compose, construct, shape, present and educate the societal perception of the
world. Although, this societal or cultural perception construction by media can
psychologically educate the society to allow or reject, like or dislike and can
as well negatively or positively tag an object. As the world media has
successfully stigmatized or rather represent Islam and Muslim with terrorism
and extremism (Dunn, 2001), Akbarzadeh and Smith (2005) sense that media is
capable of placing a prohibiting pressures and societal or cultural rejection
on minority groups. The masterpiece of communication theory by Griffin (2012),
reviewed the cultural studies of Stuart Hall, where he was accord the most
influential figure in cultural and representation studies till date. The review
highlighted most of the theoretical stands of Hall, such as the; corporate
control of mass communication; making meaning through discourse; post 9/11
media coverage: the chill of constraint, most of which illuminate that “media
has an influence and responsibility on societal culture and perception” and
that influence could be true or false, and holds positive or negative effect.
Griffin can be quoted as follow;
“…Hall and Scholars who follow his lead wish to place the academic
spotlight directly on the ways media representations of culture reproduce
social inequalities and keep the average person more or less powerless to do
anything but operate within a corporatized, commodified world…” (Griffin 2012, p. 347)
Evidently, researchers from different
disciplines (communication, philosophy, psychology and sociologist) have always
been interested to theoretically and academically resolve the chaotic
relationship between media and religion (Soukup, 2002). So far, a
multidisciplinary and documentary literatures have recorded several findings on
the issue of media and religion, including and most especially representation
theorems. Sanson et al. (2000) advocate the relevancy of media researches, since
the alarming and worrisome role of media in the societal public sphere continue
to escalate.
More particularly to the academic realm
of which this project research propose to sail through, there have been quite a
number of formative efforts by researchers (Susskind,2002; Akbarzadeh and
Smith, 2005; Yenigun, 2004) that have examined the media representation of
Islam and Muslims both before and after the 9/11 attack, and most of these
studies have been done objectively to examine the Australian, European, and the
United States media, hence; states where Muslims and Islam are minorities, immigrates
or alien to their societal culture.
Yenigun (2004) in his study essentially
examined the response of the American Muslim to the provenance terrorism
stigmatization in the American Media amid his quest to compare the colonial and
the postcolonial representation of Islam in the western media. The study of
Yenigun found that American Muslims are reactive and responsive to the popular
media discourse of Islam, but their response being a minority could not override
the dominant discourse. The findings of Yenigun coincide with the critics of
Griffin (2012) while reviewing the “corporate
control of mass communication” by Stuart Hall, that the ownership and
corporate control influence media reportage of events and resultantly “media
representations”.